James Ruesch has been to many areas of business, including international commerce and trading to other countries. He believes that if you have confidence with your brand, you must not settle in the local market. You should courageously grab the opportunities beyond your company’s comfort zone. Importing resources from other continent, like Asia, has become one of his specialties, especially because he has found happiness traveling and interacting with different races. Bringing your products or services out to the foreign market is like climbing up a new mountain to reach a higher peak.